work.getLocation(51°30'6.588"N 0°16'39.036"W)
Get(resume)


design.product(clariumhealth)
SPINA, J. (2018) ARCHITECT EYE [ALGORITHMIC ART]. 100cm x 100cm
01/

Project highlight

Digital twin
Trace

↳ Digital twin

A web consumer application offered by Spec. It offers 3D models, still photographs and 360° interactive panoramic views of property interiors and exteriors.

problem-space
Spec needed to standardise their semi-immersive virtual reality experience for 3D property models to help home buyers and renters make important decisions.
SOLUTION
I’ve collaborated with an engineer to build a high-fidelity prototype and led three phases of discovery and testing research for the semi-immersive experience. I iterated the experience throughout and proposed changes at the end of each phase. The experience is now a 6-month vision for Pupil.
TECHNOLOGIES
  1. Virtual reality and
  2. WebGL.
ACTIVITIES
  1. End-to-end experience design,
  2. Formative, summative & explorative evaluation,
  3. Primary interviews,
  4. Demographic research,
  5. Design System and
  6. Adaptive interface.
results
  1. 30% increase adoption of 3D property model,
  2. Increased time on page of 50% and
  3. Established 12-months-long roadmap.

↳ Trace

Proprietary job tracking product that allows job tracking, uploading job assets, auto-assign task across 3 operational teams and publishing of the assets on-line.

problem-space
Pupil wanted to reduce the asset production for real estate properties to help estate agents and their buyers/sellers get an ad-hoc brochure of their potential property. Furthermore, design the whole system to enable collaboration across four operational teams. I led and oversaw one Senior product Designer and a Senior Visual Designer, primary research and usability testings and engineers handoff.
SOLUTION
End-to-end order fulfillment platform. Trace provides a way for internal operations to quickly and consistently work and collaborate on orders prioritised by the platform, without the need to speak with their team leads — ultimately saving ~£31,752 per month and reducing the overall time on task and order fulfillment.
TECHNOLOGIES
  1. React
  2. Typescript
  3. Computer vision
ACTIVITIES
  1. End-to-end experience design,
  2. Formative, summative & explorative evaluation,
  3. Primary interviews,
  4. Requirement gathering,
  5. Operational design System and
  6. Adaptive interface.
results
  1. Saved ~£31,752 on monthly operational costs,
  2. Reduced average time on task by ~30% and
  3. Increased experience perceived value and ease of use.
02/

Projects timeline

Chronological
Industry
Scale
2023 - 2024
Clarium
Current
  • Responsible for the business value of design as sole designer
  • Conceived and created Clarium's brand revamp using Carl Gustav Jung's Archetypes and leveraging market research for an end-to-end brand experience
  • Defined and created Clarium's very own illustration style and established communication guidelines through a brand manual for digital and physical assets,
  • Accountable and responsible for high-end product design of all Clarium's 4 core products as sole design engineer,
  • Conceived, designed and managing LUX: Clarium's desktop-based design system,
  • Generating new product and business products from research and unique opportunities from current customers and user/market validation
  • Establishing and evangelising design culture, user-centred design approach, design excellence whilst raising up the overall design quality standards.
Clarium's website
Website with new visual communication. The brand's reflects the Pioneer archetype and communicates with spaces and minimal shapes.
2022
Palantir
  • Accountable and responsible for high-end product design for 4 of 27 products (parts of Foundry data Operative System) as sole design engineer,
  • Accountable and responsible for Palantir's core Ontology end-to-end experience shared and used by both Foundry (Data modeling platform with 27 apps) and Gotham (mission planner and investigative platform using disparate data),
  • Contributing on the creation, maintenance and improvement of the OS UI library,
  • Reviewing and interviewing new grad and industry candidates for the Design team,
  • Contributed to Military-grade design system.
Personal
  • Designed, coded & launched Figaro brand website ↳ Barber Figaro
  • Designed and launched Customer & Barber on-demand apps for iOS
🔒 Figaro barber
The app is under development.
2021
Palantir
  • Finding solutions to difficult or complex issues, using technology as a tool to solve problems that may or may not themselves be of a technical nature.
Pupil
  • Designed International order management and fulfillment platform to unify operational workflow among 3 teams over desktop and web-based apps,
  • Led, transformed and hired  a team of product designers responsible for experience, visual language, design systems, documentation and user testing,
  • Semi-immersive virtual reality for 3D property models ↳ Pupil
  • Organised, hosted and ran design sprint for first product launch.
Personal
  • Designed Heart of Ocean, a Soul-to-Soul matchmaking app using both weak, narrow Artificial Intelligence (AI) and Machine & deep learning,
  • Minted and launched collection of 84 Artificial intelligence generated Android human-alike embryo of 12-weeks old on Opensea and
  • Designed, coded and launched borninmeta.com to announce a collection on Artificial Embryo ↳ Born in meta
↳ Digital Twin
Adaptive high-fidelity prototype for estate buyers and renters
Born in Metaworld
Launch of NFT collection.
Alienoid embryo NFT collection
Collection of 84 12-weeks-old android embryo.
🔒 Heart of Ocean on the App store
The app is under development
2020
Pupil
  • Ran design sprint across executive board to launch a dynamic commercial property brochure ↳ Stak.co
  • Engineers app to run diagnostics on the go for Virgin customers
  • Designed Virgin Media Android Design System
Faxi
  • Designed core features for carsharing app ↳ Faxi
  • Redesigned and proposed new core features for carsharing app  ↳ Faxi
  • Designed Design System for Faxi
  • Designed end-to-end carsharing app for corporates ↳ Toyota
  • Designed Design System for toyota mobile ↳ Toyota
Personal
  • Designed an app to care for people who matter to you the most, remotely ↳ HealthLinked
  • Designed and coded ↳ healthlinked.app
  • Researched, crafted and wrote a use case on ↳ Medium for Apple Health
  • Designed end-to-end experience design for both mobile and desktop for a connected healthcare start-up
↳ Stak business brochure
Adaptive brochure for business real estate
↳ Kinto Join
Social carpooling for business environments
↳ Health Linked
View the app on the App store
2019
Felcana
  • Designed retail website for modern digital veterinary services ↳ Felcana
  • Designed iOS app for tracking and managing pet’s health ↳ Felcana
  • Designed Android app for tracking and managing pet’s health ↳ Felcana
Personal
  • Wrote essay and designed iOS app for University of Arts London student’s experience ↳ UAL
↳ Felcana iOS
View the app on the App store
2018
Virtusa
  • Designed trading team collaboration platform for CITI bank
  • Designed and pitched proposal for payment check platform for US government agencies through CITI
  • Designed internal search portal for CITI employees
  • Designed and pitched proposal for Google to manage and track employee credit cards
  • Designed and pitched proposal for augmented reality to recognise CITI employees when at work
  • Designed global platform for commerce traders using blockchain and machine learning technology
2017
Virtusa
  • Designed diagnostic platform for national-scale network intranets
  • Designed Vodafone B2B employee app
2016
Virtusa
  • Won RBS Hackathon’s 8th place, of 30 teams and 80 participants ↳ RBS Hackathon
  • Designed proposal for Sharjah Islamic Bank
  • Designed Virtusa learning app to join corporate classrooms for employees
↳ RBS Hachathon 2016 highlights
View the hackathon key-highlights
2015
Virtusa
  • Designed an end-to-end B2B2C experience for corporates and their employees to manage, support and request telecommunication plans and hardware and receive help on demand for the same
  • Designed an app for engineers to help fix problems on demand whilst visiting customers for Virgin media
  • Contributed to Lloyds Banking operational Design System
  • Designed core features for Vodafone’s Hungarian e-commerce ↳ Vodafone
  • Designed and won the proposal pitch and led design delivery to Vodafone for a B2B telecommunication platform to manage and request services
2014
Virtusa
  • Designed core features for Vodafone’s telecommunication diagnostic platform to run diagnostics on a national scale for large network installations
2013
Zerogrey
2012
Zerogrey
Virtusa and CITI Innovation Lab
Banking
  • Designed proposal for Sharjah Islamic Bank
  • Won RBS Hackathon’s 8th place, of 30 teams and 80 participants ↳ RBS Hackathon
  • Contributed to Lloyds Banking operational Design System
  • Designed trading team collaboration platform for CITI bank
  • Designed payment check platform for US government agencies through CITI
  • Designed & delivered internal search portal for CITI employees
  • Designed proposal for augmented reality to recognise CITI employees when at work
  • Designed & delivered global platform for commerce traders using blockchain and machine learning technology
  • Designed proposal for Google to manage and track employee credit cards
  • Designed & delivered dynamic form to gather feedback from CITI global branches
  • Designed & delivered onboarding experience for CITI clients by leveraging Machine Learning technology
↳ RBS Hachathon 2016 highlights
View the hackathon key-highlights
End of year MA essay
Colleges, Universities and schools
  • Wrote essay and designed iOS app for University of Arts London student’s experience ↳ UAL
Virtusa
Education
  • Designed Virtusa learning app for corporate employees to both attend and host online and physical classrooms
True to Form
Energy & Natural resources
  • Designed Ecologi Zero dashboard to help companies reduce CO2 emissions
Felcana and Healthlinked
Human healthcare
  • Designed HealthLinked: a mobile app to help care for people who matter to you the most, remotely
  • Designed ↳ healthlinked.app
  • Designed end-to-end experience design for both mobile and desktop for a connected healthcare start-up
Pet healthcare
  • Designed Felcana.com — retail website for modern digital veterinary services
  • Designed iOS app for tracking and managing pet’s health ↳ Felcana
  • Designed Android app for tracking and managing pet’s health ↳ Felcana
↳ Health Linked
View the app on the App store
↳ Felcana iOS
View the app on the App store
Pupil
Property technology
  • Ran design sprint across executive board to launch Stak.co — a commercial property service
  • Engineers app to run diagnostics on the go for Virgin customers
  • Organised, hosted and ran design sprint for first product launch
  • Semi-immersive virtual reality for 3D property models ↳ Pupil
  • Led, transformed and hired  a team of product designers responsible for experience, visual language, design systems, documentation and user testing
  • Designed International order management and fulfillment platform
↳ Digital Twin
Adaptive high-fidelity prototype
↳ Commercial property brochure
Responsibe commercial property brochure
Virtusa and Vodafone
Telecommunication and equipment
  • Designed diagnostic platform for national-scale network intranets
  • Designed Vodafone B2C employee app
  • Designed an end-to-end B2B2C experience for corporates and their employees to manage, support and request telecommunication plans and hardware and receive help on demand for the same
  • Designed an app for engineers to help fix problems on demand whilst visiting customers for Virgin media
  • Designed core features for Vodafone’s hungarian e-commerce ↳ Vodafone
  • Designed and won the proposal pitch and led design delivery to Vodafone for a B2B telecommunication platform to manage and request services
  • Contributed to Vodafone Design System
  • Designed core features for Vodafone’s telecommunication diagnostic platform to run diagnostics on a national scale for large network installations
CITI Innovation Lab
Government
  • Designed proposal for United States governmental agencies to track citizen pension payments.
Zerogrey
Retail & wholesale
  • Rebranded Zerogrey
  • Designed e-commerce for ↳ Blauer
  • Designed e-commerce for ↳ Diadora
  • Designed e-commerce for ↳ Sergio Tacchini
  • Designed e-commerce for ↳ Il Gufo
  • Designed e-commerce for ↳ Moreschi
  • Designed e-commerce for ↳ Blumarine
  • Designed e-commerce for ↳ AI Riders
  • Designed e-commerce for ↳ New Balance
  • Designed e-commerce for ↳ Alfaparf
  • Designed e-commerce for ↳ Havaianas
  • Designed e-commerce for ↳ Carpisa
  • Designed e-commerce for ↳ Bomboogie
  • Designed e-commerce for ↳ Borsalino
  • Designed e-commerce for ↳ Visionnaire
  • Designed e-commerce for ↳ Guardiani
  • Designed e-commerce for ↳ Salewa
  • Designed e-commerce for ↳ Pollini
  • Designed e-commerce for ↳ Maliparmi
  • Designed e-commerce for ↳ Pratesi
  • Designed e-commerce for ↳ Kocca
  • Designed e-commerce for ↳ Sparco
  • Designed e-commerce for ↳ Replay
  • Designed e-commerce for ↳ Frette
  • Designed e-commerce for ↳ Nannini
  • Designed e-commerce for ↳ Yamamay
  • Designed e-commerce for ↳ AI Riders
  • Designed Zerogrey propietary Customer Management System
CITI Innovation lab, Pupil
Software as a service
  • Designed proposal for CITI to create a Virtual Reality app to recognise employees during meetings and work
  • Designed an end-to-end B2B2C experience for corporates and their employees to manage, support and request telecommunication plans and hardware and receive help on demand for the same
  • Designed and delivered end-to-end operational platform that helps team gather, execute and process and deliver property assets.
Virtusa
240k+
  • Designed proposal for Sharjah Islamic Bank
  • Won RBS Hackathon’s 8th place, of 30 teams and 80 participants ↳ RBS Hackathon
  • Contributed to Lloyds Banking operational Design System
  • Designed trading team collaboration platform for CITI bank
  • Designed payment check platform for US government agencies through CITI
  • Designed internal search portal for CITI employees
  • Designed proposal for augmented reality to recognise CITI employees when at work
  • Designed global platform for commerce traders using blockchain and machine learning technology
  • Designed proposal for Google to manage and track employee credit cards
  • Designed dynamic form to gather feedback from CITI global branches
  • Designed onboarding experience for CITI clients by leveraging Machine Learning technology
↳ RBS Hachathon 2016 highlights
View the hackathon key-highlights
Colleges, Universities & schools
Not applicable
  • Wrote essay and designed iOS app for University of Arts London student’s experience ↳ UAL
Education
8k
  • Designed Virtusa learning app for corporate employees to both attend and host online and physical classrooms
Energy & Natural resources
30k
  • Designed Ecologi Zero dashboard to help companies reduce CO2 emissions
Health
3.8k
  • Designed Felcana.com — retail website for modern digital veterinary services
  • Designed iOS app for tracking and managing pet’s health ↳ Felcana
  • Designed Android app for tracking and managing pet’s health ↳ Felcana
200
  • Designed HealthLinked: a mobile app to help care for people who matter to you the most, remotely
  • Designed ↳ healthlinked.app
Not applicable
  • Designed end-to-end experience design for both mobile and desktop for a connected healthcare start-up
↳ Felcana iOS
View the app on the App store
↳ Health Linked
View the app on the App store
Real estate
15k
  • Ran design sprint across executive board to launch Stak.co — a commercial property service
  • Engineers app to run diagnostics on the go for Virgin customers
  • Organised, hosted and ran design sprint for first product launch
  • Semi-immersive virtual reality for 3D property models ↳ Pupil
  • Led, transformed and hired  a team of product designers responsible for experience, visual language, design systems, documentation and user testing
  • Designed International order management and fulfillment platform
↳ Heart of Ocean on the App store
Description of reference goes here
Telecom Services & Equipment
45k+
  • Designed diagnostic platform for national-scale network intranets
  • Designed Vodafone B2C employee app
  • Designed an end-to-end B2B2C experience for corporates and their employees to manage, support and request telecommunication plans and hardware and receive help on demand for the same
  • Designed an app for engineers to help fix problems on demand whilst visiting customers for Virgin media
  • Designed core features for Vodafone’s hungarian e-commerce ↳ Vodafone
  • Designed and won the proposal pitch and led design delivery to Vodafone for a B2B telecommunication platform to manage and request services
  • Contributed to Vodafone Design System
  • Designed core features for Vodafone’s telecommunication diagnostic platform to run diagnostics on a national scale for large network installations
Government
2k
  • Designed proposal for United States governmental agencies to track citisenpayments
  • Designed Vodafone B2C employee app
  • Designed an end-to-end B2B2C experience for corporates and their employees to manage, support and request telecommunication plans and hardware and receive help on demand for the same
  • Designed an app for engineers to help fix problems on demand whilst visiting customers for Virgin media
  • Designed core features for Vodafone’s hungarian e-commerce ↳ Vodafone
  • Designed and won the proposal pitch and led design delivery to Vodafone for a B2B telecommunication platform to manage and request services
  • Contributed to Vodafone Design System
  • Designed core features for Vodafone’s telecommunication diagnostic platform to run diagnostics on a national scale for large network installations
Retail & Wholesale
500k+
  • Rebranded Zerogrey
  • Designed e-commerce for ↳ Blauer
  • Designed e-commerce for ↳ Diadora
  • Designed e-commerce for ↳ Sergio Tacchini
  • Designed e-commerce for ↳ Il Gufo
  • Designed e-commerce for ↳ Moreschi
  • Designed e-commerce for ↳ Blumarine
  • Designed e-commerce for ↳ AI Riders
  • Designed e-commerce for ↳ New Balance
  • Designed e-commerce for ↳ Alfaparf
  • Designed e-commerce for ↳ Havaianas
  • Designed e-commerce for ↳ Carpisa
  • Designed e-commerce for ↳ Bomboogie
  • Designed e-commerce for ↳ Borsalino
  • Designed e-commerce for ↳ Visionnaire
  • Designed e-commerce for ↳ Guardiani
  • Designed e-commerce for ↳ Salewa
  • Designed e-commerce for ↳ Pollini
  • Designed e-commerce for ↳ Maliparmi
  • Designed e-commerce for ↳ Pratesi
  • Designed e-commerce for ↳ Kocca
  • Designed e-commerce for ↳ Sparco
  • Designed e-commerce for ↳ Replay
  • Designed e-commerce for ↳ Frette
  • Designed e-commerce for ↳ Nannini
  • Designed e-commerce for ↳ Yamamay
  • Designed e-commerce for ↳ AI Riders
  • Designed Zerogrey propietary Customer Management System
Software & services
3k
  • Designed proposal for CITI to create a Virtual Reality app to recognise employees during meetings and work
SPINA, J. (2018) deconstructed city [KODAK METALLIC FINE PRINT]. 114.3cm x 85.7cm
03/

Top technologies

Augmented reality

A semi-immersive virtual reality experience of 3D property models for the real estate industry of tomorrow. Delivered today.

↳ Digital Twin

Blockchain

Transaction platform for traders that facilitates the purchase, production, and sale of goods and services.

🔒 Trading platform

Artificial Intelligence, Machine & deep learning

Led end-to-end code-based (Python and SQL) platform to run large computation usingGPU and TPU processors.

↳ Code workbook
04/

I believe that technology has a unique power to influence our world. As a product designer, I recognise and respect my role in shaping human life. I strive to create designs that aid society, connect people, sustain the environment and inspire those around us to improve our world.

made by a human+machine

←     Back
2021

Digital Twin

A semi-immersive virtual reality experience of 3D residential property models for the real estate industry of tomorrow, delivered today.

Key-activities I led and executed were:

  • End-to-end experience design
  • Formative, summative & explorative evaluation
  • Primary interview
  • Demographic research
  • Three phases of user testing
  • Desktop and mobile design system
  • Adaptive interface

30%

▲

 

adoption rate

50%

▲

 

time on page

30%

▲

 

monthly orders
↳ Digital Twin
Adaptive high-fidelity prototype
←     Back
2021

Trace

Proprietary job tracking product that allows job tracking, uploading job assets, auto-assign task across 3 operational teams and publishing of the assets on-line.

Key-activities I led and executed were:

  • End-to-end experience design
  • Formative, summative & explorative evaluation
  • Primary interview
  • Requirement gathering,
  • Operational Design System,
  • Led 1 Senior and 1 middleweight Product Designer and
  • Adaptive interface

£31,752

 

▼

Monthly ops. cost reduced

20%

 

▼

avg. task time reduced